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April 3, 2008
By: TOM BRANNA
Editor
Seventy-seven percent of Americans say they regularly engage in spring cleaning, according to The Soap and Detergent Association’s (SDA) 2008 Spring Cleaning Survey conducted by International Communications Research (ICR). That number is up considerably from SDA’s 2002 and 2007 surveys, when 65% said they regularly spring clean. Effectiveness is the most important quality consumers look for in their cleaning products, according to 75% of SDA survey respondents in a multiple choice question. ...
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